Right to Food – Guitar Sessions
We had the privilege of creating the branding and a responsive website for an organisation dedicated to highlighting food poverty in the UK. The ‘Right to Food Guitar Sessions’ (RTFGS) will serve as a powerful endorsement for the established ‘Right to Food’ campaign.
The campaign idea was simple – to raise awareness of food poverty in the UK, by recording recognised artists playing a song of their choice, on what is now called the Right to Food Guitar.
To find out more about the RTFGS campaign check out the website here
The branding
In the realm of voting, an ‘X’ is an emblem of influence and decision making. This bold graphic incorporated into the branding symbolises more than just a mark; it’s a call to action, a visual commitment to stand up against food poverty, and a reminder that change begins with the choices we make.
We envisioned a brand that speaks about choice, influence, and the fight against food poverty. However, the driving force behind the RTFGS campaign isn’t the brand; it’s the individual artists who contributed to the campaign through the universal language of music, all with one ambition in mind: to create awareness for change.
Deliverables
Brand Identity
Design
Website Development
Social Media Content Creation
Year
2024